Established in January of 1995, Brandiwyne Beauty Basics is owned and operated by mother and daughter team MJ and Donna DeLuca.  After spending eight and six years, respectively, learning the beauty business from the ground up at another (now defunct) distributorship, MJ and Donna decided it was time that they go out on their own.   With MJ's extensive cosmetology and sales background and Donna's business degree, the two felt they had the experience, knowledge, contacts and marketability to be a viable and aggressive force within the beauty industry.

With sales growing steadily each year, Brandiwyne Beauty Basics has been able to acquire a variety of exclusive professional lines that meet everyone's needs.   Among them are Lauren Amoresse International, Bella Essenza Healthy Hair International, Concentrics, Phyto Life by Philip Pelusi, Vivitone and Mastey de Paris, Inc.

With the climate of the beauty industry changing yearly, if not monthly, MJ and Donna have been able to maintain the personalized service that used to exist universally among distributors. Many distributors often extend claims of outstanding service, but very few ever follow through with it. Brandiwyne has been able to grow over the last twelve years because not only do they believe in themselves and their customers, but they believe in and stand behind the products they carry.